Jolaby

Established in 2004 Jolaby are emerging UK independent fashion designers that are proud to be different. The label, which is all designed and produced in the UK, offers directional fashion and catwalk designs without loosing sight of the end wearer.

Jolaby is renowned for using hand shaping techniques called ‘moulage’, and combining this with angular, edgy tailoring. The combination of these techniques creates the desired Jolaby look, something unique that does not appear mass-produced allowing the collection to be multi-wearable, and highly versatile.